Program Duration
4 years (8 Semester)
Credit Hours
136 Cr. Hrs.
Program Overview
The four-year degree in Media Studies enables the students to be a part of and even lead this new frontier. Realizing the increasing demands of the media industry, Iqra University has introduced an inclusive Bachelor in Media Studies (BMS) programme that aims to produce highly skilled and competent media professionals and entrepreneurs.
For such a versatile and dynamic field, Iqra University Islamabad Campus offers three specializations within BMS with a range of valuable skills that are highly sought after in today’s job market. These skills include communication, critical thinking, creativity, and technological proficiency. The broad set of skills and knowledge can be applied in a variety of fields.
The Fall 2019 – Spring 2023 Curriculum is as follows. Updated curriculum will be available soon.
Summary
Category | No. of Courses | Credit Hours | |
Mandatory Courses | 13 | 37 | |
Common Optional | 8 | 24 | |
Core | 17 | 51 | |
Elective | 8 | 24 | |
Total* | 46 | 136 |
* 45 courses/135 CrHrs if Pakistan Studies and Islamiyat are taken as a 3-hour course
Details
| S.No. | Code | Title | Cr Hrs | Category | Pre-requisites |
|---|---|---|---|---|---|
| Semester 1 | |||||
| 1 | MDS111 | Introduction to Mass Communication | 3 | Core | |
| 2 | MDS112 | Introduction to Multimedia | 3 | Core | |
| 3 | MDS113 | Fundamentals of Design | 3 | Core | |
| 4 | HUM111 | Functional English | 3 | Mandatory | |
| 5 | CSC111 | Introduction to Computer Science | 3 | Mandatory | |
| 6 | HUM112 | Personal Development | 3 | Mandatory | |
| Total | 18 | ||||
| Semester 2 | |||||
| 7 | MDS121 | Photography | 3 | Core | |
| 8 | MDS122 | Drawing and Perspective | 3 | Core | Fundamentals of Design (MDS113) |
| 9 | HUM231 | Communication Skills | 3 | Mandatory | Functional English (HUM111) |
| 10 | HMT121 | Islamic Studies | 2 | Mandatory | |
| 11 | HMT122 | Pakistan Studies | 2 | Mandatory | |
| 12 | HUM113 | Introduction to Sociology | 3 | Mandatory | |
| Total | 16 | ||||
| Semester 3 | |||||
| 12 | MDS231 | Digital Illustration & Manipulation | 3 | Core | Introduction to Multimedia (MDS112) |
| 13 | HUM121 | Academic & Professional Writing | 3 | Mandatory | Communication Skills (HUM231) |
| 14 | HUM232 | Ethics and Social Responsibility | 3 | Mandatory | |
| 15 | SSC231 | World History | 3 | Mandatory | |
| 16 | Common Optional 1 - Other Departments | 3 | Common Optional | ||
| 17 | Common Optional 2 - Other Departments | 3 | Common Optional | ||
| Total | 18 | ||||
| Semester 4 | |||||
| 18 | MDS241 | Digital Audio & Video | 3 | Core | Digital Illustration & Manipulation (MDS231) |
| 19 | MDS242 | Camera & Lighting Techniques | 3 | Core | Photography (MDS121) |
| 20 | BUS241 | Introduction to Entrepreneurship | 3 | Mandatory | |
| 21 | HUM123 | Introduction to Philosophy & Critical Thinking | 3 | Mandatory | |
| 22 | HUM241 | World Literature | 3 | Mandatory | |
| 23 | Common Optional 3 - Other Departments | 3 | Common Optional | ||
| Total | 18 | ||||
| Semester 5 | |||||
| 24 | MDS351 | Social Media & Internet Marketing | 3 | Core | |
| 25 | MDS352 | Aesthetics of Editing | 3 | Core | Digital Audio & Video (MDS241) |
| 26 | MDS353 | Acting | 3 | Core | Camera and Lighting (MDS242) |
| 27 | Elective 1 | 3 | Elective | ||
| 28 | Common Optional 4 - Other Departments | 3 | Common Optional | ||
| 29 | Common Optional 5 - Other Departments | 3 | Common Optional | ||
| Total | 18 | ||||
| Semester 6 | |||||
| 30 | MDS361 | Media Research | 3 | Core | Social Media & Internet Marketing (MDS351) |
| 31 | MDS362 | Internship* | 3 | Core | Aesthetics of Editing (MDS352) |
| 32 | Elective 2 | 3 | Elective | ||
| 33 | Elective 3 | 3 | Elective | ||
| 34 | Elective 4 | 3 | Elective | ||
| 35 | Common Optional 6 - Other Departments | 3 | Common Optional | ||
| Total | 18 | ||||
| Semester 7 | |||||
| 36 | MDS471 | Project I* | 3 | Core | Aesthetics of Editing (MDS352) |
| 37 | MDS472 | Writing for Mass Media | 3 | Core | Social Media & Internet Marketing (MDS351) |
| 38 | MDS473 | Media Culture and Law | 3 | Core | Media Research (MDS361) |
| 39 | Elective 5 | 3 | Elective | ||
| 40 | Elective 6 | 3 | Elective | ||
| 41 | Elective 7 | 3 | Elective | ||
| Total | 18 | ||||
| Semester 8 | |||||
| 42 | MDS481 | Project II* | 3 | Core | Project 1 (MDS471) |
| 43 | Elective 8 | 3 | Elective | ||
| 44 | Common Optional 7 - Other Departments | 3 | Common Optional | ||
| 45 | Common Optional 8 - Other Departments | 3 | Common Optional | ||
| Total | 12 | ||||
| Total Credit Hours | 136 | ||||
| Note: Students can choose an elective from any stream within BMS subject to completion of prerequisites | |||||
| Note: A student will take minimum 1 course from each common optional category and then maximum 3 more from each common optional category (cannot take a course from their own department) | |||||
| * Grades for Internship, Project I and Project II will be awarded with either a "P" (Pass) or "F" (Fail) grade | |||||
Specializations Within BMS
The curriculum of BMS is structured in such a way that students can choose to specialize in one area through selection of electives of a particular field. All students from each field are trained in storytelling, camera, lighting, and sound work, production, and post-production. Students then choose technically advanced electives designated for that specialization and complete their degree requirements.
1. Film & TV
The high quality of production achieved by our film students can be attributed to the internationally qualified industry experts who teach with passion and vision to bring out the creative talents of our students. Students are taken through a rigorous training cycle to provide them a real-world experience in filmmaking. For this, students get hands-on experience with full frame cameras, high quality lenses, gimbals, lighting setups, audio equipment, and post-production facilities. Classes include both creative courses such as Direction or Film Design to technical ones such as Aesthetics of Editing and Digital Compositing.
2. Mass Communication
Journalism students enjoy a state-of-the-art media studio is equipped with the ability to do real time editing using Chroma key, an 8-camera live feed setup with a 16-channel audio mixer all controlled through a state-of-the-art master control room. Starting from the basics of news, the students can choose specializing courses such as News TV and Studio Production, Documentary Writing and Direction, Online Journalism, and many more.
3. Animation
The industry these days requires technical savvy individuals who can work their magic on the computer. Whether it is for modern ways to convey information through graphics to creative storytelling for gaming, our Animation specializing students start from the basics of artwork and drawing and work their way to 2D and 3D animation. Students have access to the latest Intel i9 systems with 8 GB Graphic Cards which makes the animation and rendering processes a swift breeze.
Career Prospects
At Iqra University, we are committed to preparing our Bachelor’s in Media Studies graduates for successful careers in the dynamic field of media. Our program not only equips students with the necessary skills and knowledge to excel in the job market but also fosters an entrepreneurial mindset, empowering them to become self-sufficient media professionals.
Upon completion of the Bachelor’s in Media Studies program, our graduates can pursue a wide range of exciting career opportunities. Some of the potential career paths for our media students include:
Media Production: Graduates can work in various roles within the media production industry, such as producers, directors, cinematographers, editors, and sound engineers. They can contribute to film and television productions, commercials, music videos, documentaries, and other multimedia projects.
Broadcasting: Opportunities exist in television and radio broadcasting, where graduates can work as presenters, reporters, anchors, radio jockeys, producers, or technicians. They can be involved in news, sports, entertainment, or specialized program production.
Advertising and Public Relations: Graduates can pursue careers in advertising agencies or public relations firms, where they can work as copywriters, media planners, account executives, brand managers, or public relations specialists. They can create compelling campaigns, develop brand strategies, manage media relations, and engage with the public on behalf of clients.
Journalism: Students can explore careers in journalism, working as reporters, journalists, news writers, editors, or investigative journalists. They can contribute to print, online, or broadcast media outlets, covering current events, conducting interviews, and reporting on various subjects.
Digital Media and Social Media: With the rise of digital platforms, graduates can leverage their skills to work in digital media companies, social media agencies, or content creation roles. They can create engaging content, manage social media channels, develop digital marketing strategies, and analyze online trends.
Media Management: Graduates can pursue careers in media management, taking on roles such as media coordinators, media planners, media researchers, or media consultants. They can work in media organizations, advertising agencies, marketing departments, or media buying agencies, ensuring effective media planning and execution.
Freelancing and Entrepreneurship: Our program nurtures entrepreneurial skills, empowering graduates to establish their own media-related ventures. They can start their production companies, advertising agencies, content creation platforms, or digital marketing firms, providing services to clients and developing their own projects.
These career prospects highlight the diverse range of opportunities available to our Bachelor’s in Media Studies graduates. With their comprehensive education and practical experience, they are well-prepared to navigate the ever-evolving media landscape and make a meaningful impact in their chosen careers.
Please note that the mentioned career paths are indicative, and graduates may explore other related fields based on their interests, skills, and market demands. Our dedicated faculty and career services team are available to guide and support students in their career exploration and job placement endeavors.
Student Support and Activities
At Iqra University, we strive to provide comprehensive support and engaging activities to enhance students’ learning experience. Some of the student support and activities offered in the Bachelor’s in Media Studies program include:
Participation in National Media Events: Students have the opportunity to participate in national media events, allowing them to showcase their talents, network with industry professionals, and gain exposure to the wider media landscape.
Production of University Promotional Material: Students actively engage in the production of university promotional material, such as videos, advertisements, and campaigns. This hands-on experience enables them to apply their theoretical knowledge and develop practical skills.
Seminars by Industry Experts: We organize seminars and guest lectures by industry experts, providing students with valuable insights into the media industry, emerging trends, and professional experiences. These interactions foster a deeper understanding of the field and encourage students to expand their knowledge.
Collaboration with Media Houses: Our program fosters collaborations with renowned media houses, offering students valuable opportunities to work on real-world projects. These collaborations provide exposure to professional environments and enable students to apply their skills in practical settings.
Internship Placement and Project Awards: We facilitate internship placements for students, allowing them to gain hands-on experience in media organizations. Additionally, outstanding student projects are recognized and awarded, encouraging creativity and excellence in media production.
Admission Requirement
To be eligible for admission to the Bachelor’s in Media Studies program, students must meet the following requirements:
Academic Qualifications: Students need to have obtained a minimum of 45% marks in Higher Secondary School Certificate (HSSC) or equivalent A-level grades.
Admission Test: Applicants are required to appear in an admission test conducted by Iqra University. The test will assess their proficiency in English and analytical skills. Additionally, students will be required to take a drawing test to evaluate their creative abilities.
Submission of Documents: Students must provide all the necessary documents, including their previous academic records, at the time of admission confirmation.
Contact Information
For further information or inquiries, please contact:
- Phone: 051-111-264-264 Ext 268/137
- Email: hod.media@iqraisb.edu.pk
- Email: manager.media@iqraisb.edu.pk
Our dedicated staff members are available to assist you and provide the necessary guidance throughout the admission process.