Program Duration

4 years (8 Semester)

Credit Hours

136 Cr. Hrs.

Program Overview

The four-year degree in Media Studies enables the students to be a part of and even lead this new frontier. Realizing the increasing demands of the media industry, Iqra University has introduced an inclusive Bachelor in Media Studies (BMS) programme that aims to produce highly skilled and competent media professionals and entrepreneurs.

For such a versatile and dynamic field, Iqra University Islamabad Campus offers three specializations within BMS with a range of valuable skills that are highly sought after in today’s job market. These skills include communication, critical thinking, creativity, and technological proficiency. The broad set of skills and knowledge can be applied in a variety of fields.


The Fall 2019 – Spring 2023 Curriculum is as follows. Updated curriculum will be available soon.



No. of Courses

Credit Hours


Mandatory Courses




Common Optional















* 45 courses/135 CrHrs if Pakistan Studies and Islamiyat are taken as a 3-hour course


S.No.CodeTitleCr HrsCategoryPre-requisites
Semester 1
1MDS111Introduction to Mass Communication3Core
2MDS112Introduction to Multimedia3Core
3MDS113Fundamentals of Design3Core
4HUM111Functional English3Mandatory
5CSC111Introduction to Computer Science3Mandatory
6HUM112Personal Development3Mandatory
Semester 2
8MDS122Drawing and Perspective3CoreFundamentals of Design (MDS113)
9HUM231Communication Skills3MandatoryFunctional English (HUM111)
10HMT121Islamic Studies2Mandatory
11HMT122Pakistan Studies2Mandatory
12HUM113Introduction to Sociology3Mandatory
Semester 3
12MDS231Digital Illustration & Manipulation3CoreIntroduction to Multimedia (MDS112)
13HUM121Academic & Professional Writing3MandatoryCommunication Skills (HUM231)
14HUM232Ethics and Social Responsibility3Mandatory
15SSC231World History3Mandatory
16Common Optional 1 - Other Departments3Common Optional
17Common Optional 2 - Other Departments3Common Optional
Semester 4
18MDS241Digital Audio & Video3CoreDigital Illustration & Manipulation (MDS231)
19MDS242Camera & Lighting Techniques3CorePhotography (MDS121)
20BUS241Introduction to Entrepreneurship3Mandatory
21HUM123Introduction to Philosophy & Critical Thinking3Mandatory
22HUM241World Literature3Mandatory
23Common Optional 3 - Other Departments3Common Optional
Semester 5
24MDS351Social Media & Internet Marketing3Core
25MDS352Aesthetics of Editing 3CoreDigital Audio & Video (MDS241)
26MDS353Acting3CoreCamera and Lighting (MDS242)
27Elective 13Elective
28Common Optional 4 - Other Departments3Common Optional
29Common Optional 5 - Other Departments3Common Optional
Semester 6
30MDS361Media Research3CoreSocial Media & Internet Marketing (MDS351)
31MDS362Internship*3CoreAesthetics of Editing (MDS352)
32Elective 2 3Elective
33Elective 33Elective
34Elective 4 3Elective
35Common Optional 6 - Other Departments3Common Optional
Semester 7
36MDS471Project I*3CoreAesthetics of Editing (MDS352)
37MDS472Writing for Mass Media3CoreSocial Media & Internet Marketing (MDS351)
38MDS473Media Culture and Law3CoreMedia Research (MDS361)
39Elective 53Elective
40Elective 63Elective
41Elective 7 3Elective
Semester 8
42MDS481Project II*3CoreProject 1 (MDS471)
43Elective 8 3Elective
44Common Optional 7 - Other Departments3Common Optional
45Common Optional 8 - Other Departments3Common Optional
Total Credit Hours136
Note: Students can choose an elective from any stream within BMS subject to completion of prerequisites
Note: A student will take minimum 1 course from each common optional category and then maximum 3 more from each common optional category (cannot take a course from their own department)
* Grades for Internship, Project I and Project II will be awarded with either a "P" (Pass) or "F" (Fail) grade

Specializations Within BMS

The curriculum of BMS is structured in such a way that students can choose to specialize in one area through selection of electives of a particular field. All students from each field are trained in storytelling, camera, lighting, and sound work, production, and post-production. Students then choose technically advanced electives designated for that specialization and complete their degree requirements.

1. Film & TV

The high quality of production achieved by our film students can be attributed to the internationally qualified industry experts who teach with passion and vision to bring out the creative talents of our students. Students are taken through a rigorous training cycle to provide them a real-world experience in filmmaking. For this, students get hands-on experience with full frame cameras, high quality lenses, gimbals, lighting setups, audio equipment, and post-production facilities. Classes include both creative courses such as Direction or Film Design to technical ones such as Aesthetics of Editing and Digital Compositing.

2. Mass Communication

Journalism students enjoy a state-of-the-art media studio is equipped with the ability to do real time editing using Chroma key, an 8-camera live feed setup with a 16-channel audio mixer all controlled through a state-of-the-art master control room. Starting from the basics of news, the students can choose specializing courses such as News TV and Studio Production, Documentary Writing and Direction, Online Journalism, and many more.

3. Animation

The industry these days requires technical savvy individuals who can work their magic on the computer. Whether it is for modern ways to convey information through graphics to creative storytelling for gaming, our Animation specializing students start from the basics of artwork and drawing and work their way to 2D and 3D animation.  Students have access to the latest Intel i9 systems with 8 GB Graphic Cards which makes the animation and rendering processes a swift breeze.  

Career Prospects

At Iqra University, we are committed to preparing our Bachelor’s in Media Studies graduates for successful careers in the dynamic field of media. Our program not only equips students with the necessary skills and knowledge to excel in the job market but also fosters an entrepreneurial mindset, empowering them to become self-sufficient media professionals.

Upon completion of the Bachelor’s in Media Studies program, our graduates can pursue a wide range of exciting career opportunities. Some of the potential career paths for our media students include:

  1. Media Production: Graduates can work in various roles within the media production industry, such as producers, directors, cinematographers, editors, and sound engineers. They can contribute to film and television productions, commercials, music videos, documentaries, and other multimedia projects.

  2. Broadcasting: Opportunities exist in television and radio broadcasting, where graduates can work as presenters, reporters, anchors, radio jockeys, producers, or technicians. They can be involved in news, sports, entertainment, or specialized program production.

  3. Advertising and Public Relations: Graduates can pursue careers in advertising agencies or public relations firms, where they can work as copywriters, media planners, account executives, brand managers, or public relations specialists. They can create compelling campaigns, develop brand strategies, manage media relations, and engage with the public on behalf of clients.

  4. Journalism: Students can explore careers in journalism, working as reporters, journalists, news writers, editors, or investigative journalists. They can contribute to print, online, or broadcast media outlets, covering current events, conducting interviews, and reporting on various subjects.

  5. Digital Media and Social Media: With the rise of digital platforms, graduates can leverage their skills to work in digital media companies, social media agencies, or content creation roles. They can create engaging content, manage social media channels, develop digital marketing strategies, and analyze online trends.

  6. Media Management: Graduates can pursue careers in media management, taking on roles such as media coordinators, media planners, media researchers, or media consultants. They can work in media organizations, advertising agencies, marketing departments, or media buying agencies, ensuring effective media planning and execution.

  7. Freelancing and Entrepreneurship: Our program nurtures entrepreneurial skills, empowering graduates to establish their own media-related ventures. They can start their production companies, advertising agencies, content creation platforms, or digital marketing firms, providing services to clients and developing their own projects.

These career prospects highlight the diverse range of opportunities available to our Bachelor’s in Media Studies graduates. With their comprehensive education and practical experience, they are well-prepared to navigate the ever-evolving media landscape and make a meaningful impact in their chosen careers.

Please note that the mentioned career paths are indicative, and graduates may explore other related fields based on their interests, skills, and market demands. Our dedicated faculty and career services team are available to guide and support students in their career exploration and job placement endeavors.

Student Support and Activities

At Iqra University, we strive to provide comprehensive support and engaging activities to enhance students’ learning experience. Some of the student support and activities offered in the Bachelor’s in Media Studies program include:

  1. Participation in National Media Events: Students have the opportunity to participate in national media events, allowing them to showcase their talents, network with industry professionals, and gain exposure to the wider media landscape.

  2. Production of University Promotional Material: Students actively engage in the production of university promotional material, such as videos, advertisements, and campaigns. This hands-on experience enables them to apply their theoretical knowledge and develop practical skills.

  3. Seminars by Industry Experts: We organize seminars and guest lectures by industry experts, providing students with valuable insights into the media industry, emerging trends, and professional experiences. These interactions foster a deeper understanding of the field and encourage students to expand their knowledge.

  4. Collaboration with Media Houses: Our program fosters collaborations with renowned media houses, offering students valuable opportunities to work on real-world projects. These collaborations provide exposure to professional environments and enable students to apply their skills in practical settings.

  5. Internship Placement and Project Awards: We facilitate internship placements for students, allowing them to gain hands-on experience in media organizations. Additionally, outstanding student projects are recognized and awarded, encouraging creativity and excellence in media production.

Admission Requirement

To be eligible for admission to the Bachelor’s in Media Studies program, students must meet the following requirements:

  1. Academic Qualifications: Students need to have obtained a minimum of 45% marks in Higher Secondary School Certificate (HSSC) or equivalent A-level grades.

  2. Admission Test: Applicants are required to appear in an admission test conducted by Iqra University. The test will assess their proficiency in English and analytical skills. Additionally, students will be required to take a drawing test to evaluate their creative abilities.

  3. Submission of Documents: Students must provide all the necessary documents, including their previous academic records, at the time of admission confirmation.


Contact Information

For further information or inquiries, please contact:

Our dedicated staff members are available to assist you and provide the necessary guidance throughout the admission process.