Bachelor of Media Studies
The four-year degree in Media Studies enables the students to be a part of and even lead this new frontier. Realizing the increasing demands of the media industry, Iqra University has introduced an inclusive Bachelor in Media Studies (BMS) programme that aims to produce highly skilled and competent media professionals and entrepreneurs.
For such a versatile and dynamic field, Iqra University Islamabad Campus offers three specializations within BMS with a range of valuable skills that are highly sought after in today’s job market. These skills include communication, critical thinking, creativity, and technological proficiency. The broad set of skills and knowledge can be applied in a variety of fields.
Specializations Within BMS
The curriculum of BMS is structured in such a way that students can choose to specialize in one area through selection of electives of a particular field. All students from each field are trained in storytelling, camera, lighting, and sound work, production, and post-production. Students then choose technically advanced electives designated for that specialization and complete their degree requirements.
1. Film & TV
The high quality of production achieved by our film students can be attributed to the internationally qualified industry experts who teach with passion and vision to bring out the creative talents of our students. Students are taken through a rigorous training cycle to provide them a real-world experience in filmmaking. For this, students get hands-on experience with full frame cameras, high quality lenses, gimbals, lighting setups, audio equipment, and post-production facilities. Classes include both creative courses such as Direction or Film Design to technical ones such as Aesthetics of Editing and Digital Compositing.
2. Mass Communication
Journalism students enjoy a state-of-the-art media studio is equipped with the ability to do real time editing using Chroma key, an 8-camera live feed setup with a 16-channel audio mixer all controlled through a state-of-the-art master control room. Starting from the basics of news, the students can choose specializing courses such as News TV and Studio Production, Documentary Writing and Direction, Online Journalism, and many more.
3. Animation
The industry these days requires technical savvy individuals who can work their magic on the computer. Whether it is for modern ways to convey information through graphics to creative storytelling for gaming, our Animation specializing students start from the basics of artwork and drawing and work their way to 2D and 3D animation. Students have access to the latest Intel i9 systems with 8 GB Graphic Cards which makes the animation and rendering processes a swift breeze.
| Category | Courses | Cr Hrs |
|---|---|---|
|
Mandatory Courses |
13 |
37 |
|
Common Optional |
8 |
24 |
|
Core |
17 |
51 |
|
Elective |
8 |
24 |
|
Total |
46 |
136 |
Program Details & Curriculum
Program Duration
4 years (8 Semester)
Credit Hours
136 Cr. Hrs.
| S.No. | Code | Title | Cr Hrs | Category | Pre-requisites |
|---|---|---|---|---|---|
| Semester 1 | |||||
| 1 | MDS111 | Introduction to Mass Communication | 3 | Core | |
| 2 | MDS112 | Introduction to Multimedia | 3 | Core | |
| 3 | MDS113 | Fundamentals of Design | 3 | Core | |
| 4 | HUM111 | Functional English | 3 | Mandatory | |
| 5 | CSC111 | Introduction to Computer Science | 3 | Mandatory | |
| 6 | HUM112 | Personal Development | 3 | Mandatory | |
| Total | 18 | ||||
| Semester 2 | |||||
| 7 | MDS121 | Photography | 3 | Core | |
| 8 | MDS122 | Drawing and Perspective | 3 | Core | Fundamentals of Design (MDS113) |
| 9 | HUM231 | Communication Skills | 3 | Mandatory | Functional English (HUM111) |
| 10 | HMT121 | Islamic Studies | 2 | Mandatory | |
| 11 | HMT122 | Pakistan Studies | 2 | Mandatory | |
| 12 | HUM113 | Introduction to Sociology | 3 | Mandatory | |
| Total | 16 | ||||
| Semester 3 | |||||
| 12 | MDS231 | Digital Illustration & Manipulation | 3 | Core | Introduction to Multimedia (MDS112) |
| 13 | HUM121 | Academic & Professional Writing | 3 | Mandatory | Communication Skills (HUM231) |
| 14 | HUM232 | Ethics and Social Responsibility | 3 | Mandatory | |
| 15 | SSC231 | World History | 3 | Mandatory | |
| 16 | Common Optional 1 - Other Departments | 3 | Common Optional | ||
| 17 | Common Optional 2 - Other Departments | 3 | Common Optional | ||
| Total | 18 | ||||
| Semester 4 | |||||
| 18 | MDS241 | Digital Audio & Video | 3 | Core | Digital Illustration & Manipulation (MDS231) |
| 19 | MDS242 | Camera & Lighting Techniques | 3 | Core | Photography (MDS121) |
| 20 | BUS241 | Introduction to Entrepreneurship | 3 | Mandatory | |
| 21 | HUM123 | Introduction to Philosophy & Critical Thinking | 3 | Mandatory | |
| 22 | HUM241 | World Literature | 3 | Mandatory | |
| 23 | Common Optional 3 - Other Departments | 3 | Common Optional | ||
| Total | 18 | ||||
| Semester 5 | |||||
| 24 | MDS351 | Social Media & Internet Marketing | 3 | Core | |
| 25 | MDS352 | Aesthetics of Editing | 3 | Core | Digital Audio & Video (MDS241) |
| 26 | MDS353 | Acting | 3 | Core | Camera and Lighting (MDS242) |
| 27 | Elective 1 | 3 | Elective | ||
| 28 | Common Optional 4 - Other Departments | 3 | Common Optional | ||
| 29 | Common Optional 5 - Other Departments | 3 | Common Optional | ||
| Total | 18 | ||||
| Semester 6 | |||||
| 30 | MDS361 | Media Research | 3 | Core | Social Media & Internet Marketing (MDS351) |
| 31 | MDS362 | Internship* | 3 | Core | Aesthetics of Editing (MDS352) |
| 32 | Elective 2 | 3 | Elective | ||
| 33 | Elective 3 | 3 | Elective | ||
| 34 | Elective 4 | 3 | Elective | ||
| 35 | Common Optional 6 - Other Departments | 3 | Common Optional | ||
| Total | 18 | ||||
| Semester 7 | |||||
| 36 | MDS471 | Project I* | 3 | Core | Aesthetics of Editing (MDS352) |
| 37 | MDS472 | Writing for Mass Media | 3 | Core | Social Media & Internet Marketing (MDS351) |
| 38 | MDS473 | Media Culture and Law | 3 | Core | Media Research (MDS361) |
| 39 | Elective 5 | 3 | Elective | ||
| 40 | Elective 6 | 3 | Elective | ||
| 41 | Elective 7 | 3 | Elective | ||
| Total | 18 | ||||
| Semester 8 | |||||
| 42 | MDS481 | Project II* | 3 | Core | Project 1 (MDS471) |
| 43 | Elective 8 | 3 | Elective | ||
| 44 | Common Optional 7 - Other Departments | 3 | Common Optional | ||
| 45 | Common Optional 8 - Other Departments | 3 | Common Optional | ||
| Total | 12 | ||||
| Total Credit Hours | 136 | ||||
| Note: Students can choose an elective from any stream within BMS subject to completion of prerequisites | |||||
| Note: A student will take minimum 1 course from each common optional category and then maximum 3 more from each common optional category (cannot take a course from their own department) | |||||
| * Grades for Internship, Project I and Project II will be awarded with either a "P" (Pass) or "F" (Fail) grade | |||||