Never has there been a time that the students of IQRA University have not lived up to the mark of proving themselves to be exceptionally talented and hardworking. On a very short notice of merely one day our students embarked on a journey to go to the marketing colloquium in LUMS to participate in the Ad-affect competition. Despite having very limited time and resources our students still managed to win the third prize and mesmerize all the other participants and business officials who came there to judge and witness the event.