PERCEIVED ISLAMIC SYMBOLS AND THEIR EFFECT ON ATTITUDE TOWARDS VIDEO COMMERCIALS, BRANDS AND PURCHASE INTENTION: AN EMPIRICAL STUDY AMONG MUSLIM STUDENTS OF PAKISTAN

Department of Business Administration

Iqra University, Islamabad H-9 Campus

Ph.D Dissertation Defense Presentation

by

Mr. Muhammad Naeem Khan

22550

PERCEIVED ISLAMIC SYMBOLS AND THEIR EFFECT ON ATTITUDE TOWARDS VIDEO COMMERCIALS, BRANDS AND PURCHASE INTENTION: AN EMPIRICAL STUDY AMONG MUSLIM STUDENTS OF PAKISTAN

Date:                          Thursday, 09 May, 2024

Time:                          11:00AM

Supervised by:             Dr. Mahwish Jamil Khan

Venue:                        Main Hall, Iqra University, Islamabad H-9 Campus

All Faculty Members and Graduate Students are invited to attend.