The smell of food, colors all around, and a beautiful ‘Desi’ touch, what a wonderful start it was for the Welcome party, fall 2012. Boys dressed in the Desiest of clothes and girls with their make-up to its peak, came in huge numbers to attend the electrifying party that had been arranged for them. The event started with a blistering performance from two of the senior students followed by new students coming in and mesmerizing everyone with their exhilarating performances. A cultural dance was performed by the students residing from Gilgit-Baltistan and a short comedy skit was also prepared by two of the first semester students. The crowd roared and shouted until there was no more energy for them to speak. The party was managed very well by the combined efforts of students and the Management working together. Everyone enjoyed to the fullest and left with a smile on their faces and joy inside.
POSITIVE EFFECTS OF PERCEIVED COOLNESS AND PERCEIVED VALUE ON BRAND EQUITY: THE ROLE OF BRAND LOVE AS A MEDIATOR AND BRAND EXPERIENCE, SELF-IMAGE CONGRUENCE AND CONSUMER INNOVATIVENESS AS MODERATORS