PERCEIVED ISLAMIC SYMBOLS AND THEIR EFFECT ON ATTITUDE TOWARDS VIDEO COMMERCIALS, BRANDS AND PURCHASE INTENTION: AN EMPIRICAL STUDY AMONG MUSLIM STUDENTS OF PAKISTAN
Department of Business Administration Iqra University, Islamabad H-9 Campus Ph.D Dissertation Defense Presentation by Mr. Muhammad Naeem Khan 22550 PERCEIVED ISLAMIC SYMBOLS AND THEIR EFFECT ON ATTITUDE TOWARDS VIDEO COMMERCIALS, BRANDS AND PURCHASE INTENTION: AN EMPIRICAL STUDY AMONG MUSLIM STUDENTS OF PAKISTAN Date: Thursday, 09 May, 2024 Time: 11:00AM Supervised by: [...]