Associate Degree Fashion Marketing & Merchandising
The Associate Degree in Fashion Marketing & Merchandising at Iqra University, Islamabad Campus is a two-year academic programme offered under the University’s approved academic framework.
The programme follows an approved Scheme of Studies designed for students pursuing an academic pathway in fashion marketing and merchandising. Its Scheme of Studies was revised to ensure consistency and standardisation in course-code nomenclature in line with Iqra University’s standardised coding scheme.
The programme offers a two-year academic qualification, with an exit pathway available upon successful completion of the prescribed requirements.
| Semester No. | Course Code | Course Title | Cr. Hrs | Category | Pre-requisite Code |
|---|---|---|---|---|---|
| Semester 1 | |||||
| FAD-111 | Introduction to Fashion | 3 | Foundation Courses | ||
| FAD-112 | Basic Drawing | 3 | Foundation Courses | ||
| TED-111 | Introduction to Textile | 3 | Foundation Courses | ||
| HUM-112 | Personal Development | 2 | Foundation Courses | ||
| HUM-111 | Functional English | 3 | General Education | ||
| CSC-108 | Applications of ICT | 3 | General Education | ||
| HQN-111 | Understanding of Holy Quran I | 1 | General Education | ||
| Semester 2 | |||||
| BUS-122 | Fundamentals of Marketing | 3 | Foundation Courses | ||
| FMM-123 | Elements of Business | 3 | Foundation Courses | HUM-111 | |
| HUM-121 | Academic English and Professional Writing | 3 | General Education | HUM-111 | |
| FAD-113 | Principles & Elements of Design | 3 | General Education | ||
| FMM-232 | Business Economics | 3 | Foundation Courses | ||
| HMT-221 | Islamic Studies | 2 | General Education | HUM-111 | |
| HQN-111 | Understanding of Holy Quran II | 1 | General Education | ||
| Semester 3 | |||||
| FMM-231 | Retail Buying | 3 | Foundation Courses | FMM-123 | |
| FMM-232 | Business Economics | 3 | Foundation Courses | FMM-123 | |
| HMT-231 | Pakistan Studies | 2 | General Education | HUM-111 | |
| MKT-411 | Marketing Management | 3 | Major Course | FMM-122 | |
| HUM-231 | Communication Skills | 3 | Foundation Courses | HUM-121 | |
| HUM-232 | Ethics and Social Responsibility | 2 | General Education | HUM-121 | |
| SSC-231 | World History | 2 | General Education | HMT-231 | |
| Semester 4 | |||||
| FMM-241 | Virtual Design I | 3 | Foundation Courses | FAD-121 | |
| FMM-242 | Accounting for Managers | 3 | General Education | FMM-123 | |
| FMM-243 | Digital Marketing | 3 | Major Course | FMM-122 | |
| HMT-239 | Ideology and Constitution of Pakistan | 2 | General Education | ||
| SSC-241 | Sociology | 2 | General Education | HUM-232 | |
| BUS-231 | Financial Accounting | 3 | General Education | ||
| ENT-241 | Introduction to Entrepreneurship | 2 | General Education | FMM-123 | |