POSITIVE EFFECTS OF PERCEIVED COOLNESS AND PERCEIVED VALUE ON BRAND EQUITY: THE ROLE OF BRAND LOVE AS A MEDIATOR AND BRAND EXPERIENCE, SELF-IMAGE CONGRUENCE AND CONSUMER INNOVATIVENESS AS MODERATORS

Department of Business Administration

Iqra University, Islamabad H-9 Campus

Ph.D Dissertation Defense Presentation

by

Javeria Hassan Khan

23872

POSITIVE EFFECTS OF PERCEIVED COOLNESS AND PERCEIVED VALUE ON BRAND EQUITY: THE ROLE OF BRAND LOVE AS A MEDIATOR AND BRAND EXPERIENCE, SELF-IMAGE CONGRUENCE AND CONSUMER INNOVATIVENESS AS MODERATORS

Date:                          Thursday, 22 February, 2024

Time:                          11:30AM

Supervised by:             Dr. Sadaf Kashif

Venue:                        Main Hall, Iqra University, Islamabad H-9 Campus

All Faculty Members and Graduate Students are invited to attend.