Bachelor of Science in Business Analytics
The BS in Business Analytics program is designed to equip students with the skills and knowledge needed to thrive in today’s data-driven business world. This program blends business acumen with cutting-edge analytical techniques, enabling students to turn complex data into actionable insights. Through a combination of theoretical foundations and practical applications, students will learn to harness the power of data to drive strategic decision-making and innovation across various industries. Whether you’re interested in finance, marketing, operations, or management, this program will prepare you to excel in a rapidly evolving landscape where data is the key to success.
Mission Statement: “To offer education emphasizing data analytics, research, ethical leadership, in a technology-driven setting, fostering the development of visionary leaders who possess the knowledge, skills, and values necessary to use data and address the complex business and society challenges.”
Program Objectives (POs):
POl: | Knowledge Our students will demonstrate an understanding of core concepts of business analytics and related disciplines, ensuring sound understanding that prepares them for the industry |
PO2: | Team building Our students will be able to build and sustain high-performing teams with a variety of individual talents and skills to optimize business analytics outcomes and increase the overall organizational success. |
PO3: | Critical Thinking and Decision Making Our students will analyze business challenges and develop optimal solutions through using business analytical knowledge, and analytical reasoning, enhancing their capacity for effective decision-making in complex situations. |
PO4: | Communication Skills Our students will be able to communicate professionally, both orally and in writing by using technology. |
POS: | Innovative Thinking & Entrepreneurial Mindset Our students will be able to become entrepreneurs, generate creative and innovative solutions using data to address business problems. |
PO6: | Information Technology: Our students will be proficient in using technology to analyze data and manage information, keeping up to date with trends in business analytics. |
PO7: | Experiential Learning Our students will be able to work in a real working environment and gain insights through practical assignment. |
PO8: | Ethics and Social Responsibility Our students will be able to promote work ethics in business organizations and aspire to add value to society. |
Program Learning Outcomes (PLO):
| Knowledge | |
| PLOl: Explain core concepts in business analytics and related disciplines | |
| Teambuilding | |
| PLO2: Demonstrate interpersonal and intrapersonal skills in groups and teams | |
| Critical Thinking and Decision Making | |
| PL03: | Analyze business challenges and develop optimal solutions through analytical reasoning and using data analytics |
| Communication Skills | |
| PL04: | Communicate through oral and written means by using appropriate technology |
| Innovative Thinking & Entrepreneurial Mindset | |
| PLOS: | Identify and implement business opportunities and ideas. |
| Information Technology | |
| PL06: | Apply modern technologies to analyze data, identify problems, and solve diverse challenges effectively |
| Experiential Learning | |
| PL07: | Apply theoretical knowledge to real-world scenarios and gain practical insights in business analytics. |
| Ethics and Social Responsibility | |
| PL08: | Exhibit work ethics and promote sustainable development goals |
Program Details & Curriculum
Program Duration
4 years (8 Semester)
Credit Hours
138 Cr. Hrs.
| Category | No. of Courses | Credit Hours | |||||
|---|---|---|---|---|---|---|---|
| General Education | 15 | 34 | |||||
| Major Courses | 28 | 83 | |||||
| Allied/Interdisciplinary Courses | 4 | 12 | |||||
| Internship/Field Experience | 1 | 3 | |||||
| Capstone Project | 2 | 6 | |||||
| Total | 50 | 138 | |||||
| SEMESTER 1 | |||||||
| S.No | Code | Course Title | Credit Hours | Credit Hours | Pre-Req | Category | |
| 1 | HUM111 | FUNCTIONAL ENGLISH | 3+0 | 3 | NA | General Education | |
| 2 | MAT102 | INTRODUCTION TO MATHS | 3+0 | 3 | NA | General Education | |
| 3 | CSC108 | APPLICATIONS OF ICT (THEORY) | 2+0 | 2 | NA | General Education | |
| 4 | CSC108-L | APPLICATIONS OF ICT (LAB) | 0+1 | 1 | NA | General Education | |
| 5 | HMT221 | ISLAMIC STUDIES | 2+0 | 2 | NA | Major Courses | |
| 6 | HMT231 | PAKISTAN STUDIES | 2+0 | 2 | NA | Major Courses | |
| 7 | BUS111 | FUNDAMENTALS OF MANAGEMENT | 3+0 | 3 | NA | ||
| 15+1 | 16 | ||||||
| SEMESTER 2 | |||||||
| S.No | Code | Course Title | Credit Hours | Credit Hours | Pre-Req | Category | |
| 1 | HUM121 | ACADEMIC AND PROFESSIONAL WRITING | 3+0 | 3 | HUM111 | General Education | |
| 2 | SSC251 | PROFESSIONAL ETHICS AND MORALITY** | 2+0 | 2 | NA | General Education | |
| 3 | CSC109 | CALCULUS AND ANALYTICAL GEOMETRY | 3+0 | 3 | MAT102 | General Education | |
| 4 | HMT239 | IDEOLOGY AND CONSTITUTION OF PAKISTAN | 2+0 | 2 | NA | General Education | |
| 5 | BUS121 | MICRO ECONOMICS | 3+0 | 3 | MAT102 | General Education | |
| 6 | CMC211 | PROGRAMMING FUNDAMENTALS | 3+0 | 3 | CSC111 | Major Courses | |
| 7 | HQN111 | Understanding of Holy Quran – I | 0+1 | 1 | |||
| 15+1 | 16 | ||||||
| SEMESTER 3 | |||||||
| S.No | Code | Course Title | Credit Hours | Credit Hours | Pre-Req | Category | |
| 1 | HUM237 | CIVICS AND COMMUNITY ENGAGEMENT | 2+0 | 2 | NA | Allied / Interdisciplinary | |
| 2 | DSC109 | ENVIRONMENTAL STUDIES AND SUSTAINABILITY (THEORY) | 2+0 | 2 | NA | Allied / Interdisciplinary | |
| 3 | DSC109-L | ENVIRONMENTAL STUDIES AND SUSTAINABILITY (LAB) | 0+1 | 1 | NA | General Education | |
| 4 | BUS122 | FUNDAMENTALS OF MARKETING | 3+0 | 3 | NA | Major Courses | |
| 5 | BUS231 | FINANCIAL ACCOUNTING PRINCIPLES | 3+0 | 3 | NA | Major Courses | |
| 6 | BUS364 | BUSINESS ANALYTICS | 3+0 | 3 | MAT102 | Major Courses | |
| 7 | HUM114 | PERSONAL DEVELOPMENT | 2+0 | 2 | NA | ||
| 8 | HQN112 | Understanding of Holy Quran – II | 0+1 | 1 | NA | ||
| 15+2 | |||||||
| SEMESTER 4 | |||||||
| S.No | 17 | Category | |||||
| 1 | ENT241 | INTRODUCTION TO ENTREPRENEURSHIP | 2+0 | 2 | BUS122 | Allied / Interdisciplinary | |
| 2 | AHT231 | CULTURE, MEDIA AND SOCIETY** | 2+0 | 2 | HUM111 | Allied / Interdisciplinary | |
| 3 | BAN311 | INTRODUCTION TO DATABASE SYSTEM | 3+0 | 3 | CSC131 | General Education | |
| 4 | BUS354 | BUSINESS STATISTICS | 3+0 | 3 | MAT102 | General Education | |
| 5 | HUM233 | PHILOSOPHY & CRITICAL THINKING | 3+0 | 3 | NA | Major Courses | |
| 6 | BAN381 | ARTIFICIAL INTELLIGENCE | 3+0 | 3 | CSC131 | Major Courses | |
| 18+0 | 16 | ||||||
| SEMESTER 5 | |||||||
| S.No | Code | Course Title | Credit Hours | Credit Hours | Pre-Req | Category | |
| 1 | CSC209 | COMPUTATIONAL ANALYSIS FOR DECISION MAKING** | 3+0 | 3 | NA | Major Courses | |
| 2 | CSC213 | INTRODUCTION TO CYBER SECURITY** | 3+0 | 3 | NA | Major Courses | |
| 3 | BUS352 | PRINCIPLES OF FINANCE | 3+0 | 3 | BUS231 | Major Courses | |
| 4 | BAN411 | ANALYTICS PROGRAMMING (PYTHON) | 3+0 | 3 | CSC131 | Major Courses | |
| 5 | BAN412 | MACHINE LEARNING AND APPLICATIONS | 3+0 | 3 | CSC131 | Major Courses | |
| 6 | HUM231 | COMMUNICATION SKILLS | 3+0 | 3 | HUM111 | Major Courses | |
| 18+0 | 18 | ||||||
| SEMESTER 6 | |||||||
| S.No | Code | Course Title | Credit Hours | Credit Hours | Pre-Req | Category | |
| 1 | BUS362 | RESEARCH METHODS AND SKILLS | 3 | 3+0 | BUS354 | Major Courses | |
| 2 | MAT302 | OPERATIONS RESEARCH** | 3+0 | 3 | NA | Major Courses | |
| 3 | BUS350 | INTERNSHIP | 3+0 | 3 | NA | Major Courses | |
| 4 | BUS362 | RESEARCH METHODS AND SKILLS | 3+0 | 3 | BUS354 | Major Courses | |
| 5 | BAN414 | WEB PROGRAMMING LANGUAGES | 3+0 | 3 | NA | Major Courses | |
| 6 | BUS366 | MARKETING PLANNING & APPLICATIONS | 3+0 | 3 | BUS122 | Internship/Field Experience | |
| 7 | BUS242 | MACRO ECONOMICS | 3+0 | 3 | BUS121 | ||
| 18+0 | |||||||
| SEMESTER 7 | 18 | ||||||
| S.No | Code | Course Title | Credit Hours | Credit Hours | Pre-Req | Category | |
| 1 | BUS471 | RESEARCH PROJECT I | 3+0 | 3 | BUS362 | Capstone Project | |
| 2 | BUS351 | COST ACCOUNTING | 3+0 | 3 | BUS231 | Major Courses | |
| 3 | BAN421 | DATA MINING FOR BUSINESS DECISIONS | 3+0 | 3 | BAN312 | Major Courses | |
| 4 | BAN422 | BUSINESS INTELLIGENCE | 3+0 | 3 | BAN312 | Major Courses | |
| 5 | BUS472 | FINANCIAL MANAGEMENT & APPLICATIONS | 3+0 | 3 | BUS352 | Major Courses | |
| 6 | BUS353 | ORGANIZATIONAL BEHAVIOR | 3+0 | 3 | BUS111 | Major Courses | |
| 18+0 | 18 | ||||||
| SEMESTER 8 | |||||||
| S.No | Code | Course Title | Credit Hours | Credit Hours | Pre-Req | Category | |
| 1 | MS405 | PROJECT MANAGEMENT** | 3+0 | 3 | NA | Capstone Project | |
| 2 | BUS481 | RESEARCH PROJECT II | 3+0 | 3 | BUS471 | Major Courses | |
| 3 | BAN423 | BIG DATA ANALYTICS AND VISUALIZATION | 3+0 | 3 | BAN421 | Major Courses | |
| 4 | BAN424 | TOOLS & TECHNIQUES OF DATA SCIENCE | 3+0 | 3 | BUS364 | Major Courses | |
| 5 | BUS365 | HUMAN RESOURCE THEORY & PRACTICE | 3+0 | 3 | BUS353 | Major Courses | |
| 6 | BAN425 | DEEP LEARNING FOR BUSINESS INTELLIGENCE | 3+0 | 3 | BAN312 | ||
| 18+0 | 18 | ||||||
| 136 | 137 | ||||||