ADP in Digital Marketing
The Associate Degree Program (ADP) in Digital Marketing is a comprehensive two-year curriculum aimed at equipping you with vital technical skills and entrepreneurial acumen to excel in the professional arena. Iqra University has crafted a distinctive programme, simplifying the acquisition of industry-specific competencies and insights. This program empowers you to advance in your academic voyage while propelling your career ambitions.
Program Details & Curriculum
Program Duration
2 years (4 Semester)
Credit Hours
67 Cr. Hrs.
| Category | No. of Courses | Credit Hours | ||||
|---|---|---|---|---|---|---|
| General Education | 12 | 31 | ||||
| Major Courses | 12 | 36 | ||||
| Allied/Interdisciplinary Courses | 0 | |||||
| Internship/Field Experience | ||||||
| Capstone Project | ||||||
| Total | 24 | 67 | ||||
| Semester 1 | ||||||
| S.No | Code | Title | CREDIT HOURS | CREDIT HOURS | Pre-requisite | Category |
| 1 | HUM111 | FUNCTIONAL ENGLISH | 3 | 3+0 | NA | General Education |
| 2 | HMT221 | ISLAMIC STUDIES | 2 | 2+0 | NA | General Education |
| 3 | CSC104 | INTRODUCTION TO MATHS | 3 | 3+0 | NA | General Education |
| 4 | CSC108 | APPLICATIONS OF ICT | 3 | 2+1 | NA | General Education |
| 5 | HMT231 | IDEOLOGY AND CONSTITUTION OF PAKISTAN | 2 | 2+0 | NA | General Education |
| 6 | BUS111 | FUNDAMENTALS OF MANAGEMENT | 3 | 3+0 | NA | Major Courses |
| Total | 16 | |||||
| Semester 2 | ||||||
| S.No | Code | Title | Cr Hrs | Pre-requisite | Category | |
| 7 | CSC202 | INTRODUCTION TO STATISTICS | 3 | 3+0 | CSC104 | General Education |
| 8 | Environmental Science and Sustainability Natural Science Course** | 3 | 2+1 | NA | General Education | |
| 9 | HUM121 | ACADEMIC AND PROFESSIONAL WRITING | 3 | 3+0 | HUM111 | General Education |
| 10 | HUM232 | CIVICS AND COMMUNITY ENGAGEMENT | 2 | 2+0 | NA | General Education |
| 11 | BUS121 | MICRO ECONOMICS | 3 | 3+0 | NA | Major Courses |
| 12 | BUS122 | FUNDAMENTALS OF MARKETING | 3 | 3+0 | NA | Major Courses |
| Total | 17 | |||||
| Semester 3 | ||||||
| S.No | Code | Title | Cr Hrs | Category | Pre-requisite | |
| 12 | HMT301 | Sociology Social Science Course | 2 | 2+0 | NA | General Education |
| 13 | HUM241 | Arts And Humanities Course** World Literature | 2 | 2+0 | NA | General Education |
| 14 | HMT203 | INTRODUCTION TO PSYCHOLOGY | 3 | 3+0 | NA | Major Courses |
| 15 | BUS231 | FINANCIAL ACCOUNTING PRINCIPLES | 3 | 3+0 | NA | Major Courses |
| 16 | MKT251 | SOCIAL MEDIA AND INTERNET MARKETING | 3 | 3+0 | BUS122 | Major Courses |
| 17 | MKT253 | FUNDAMENTAL TECHNIQUES OF SEO | 3 | 3+0 | BUS122 | Major Courses |
| Total | 16 | |||||
| Semester 4 | ||||||
| S.No | Code | Title | Cr Hrs | Category | Pre-requisite | |
| 18 | BUS241 | INTRODUCTION TO ENTREPRENUERSHIP | 3 | 3+0 | NA | General Education |
| 19 | HUM231 | COMMUNICATION SKILLS | 3 | 3+0 | HUM111 | Major Courses |
| 20 | HUM233 | PHILOSOPHY AND CRITICAL THINKING | 3 | 3+0 | NA | Major Courses |
| 21 | HUM112 | PERSONAL DEVELOPMENT | 3 | 3+0 | NA | Major Courses |
| 22 | MKT256 | PRINCIPLES OF AFFILIATE MARKETING | 3 | 3+0 | BUS122 | Major Courses |
| 23 | MKT257 | CUSTOMER INSIGHTS IN DIGTAL SPACE | 3 | 3+0 | BUS122 | Major Courses |
| Total | 18 | |||||
| Total Credit Hours | 67 | |||||