ADP in Digital Marketing
The Associate Degree Program (ADP) in Digital Marketing is a comprehensive two-year curriculum aimed at equipping you with vital technical skills and entrepreneurial acumen to excel in the professional arena. Iqra University has crafted a distinctive programme, simplifying the acquisition of industry-specific competencies and insights. This program empowers you to advance in your academic voyage while propelling your career ambitions.
Program Details & Curriculum
Program Duration
2 years (4 Semester)
Credit Hours
67 Cr. Hrs.
| Category | No. of Courses | Credit Hours | |||
|---|---|---|---|---|---|
| 15 | 34 | ||||
| Major Courses | 12 | 35 | |||
| Allied/Interdisciplinary Courses | 0 | ||||
| Internship/Field Experience | 0 | ||||
| Capstone Project | 0 | ||||
| Total | 27 | 69 | |||
| Semester 1 | |||||
| S.No | Code | Title | CREDIT HOURS | Pre-requisite | |
| 1 | HUM111 | FUNCTIONAL ENGLISH | 3+0 | 3 | NA |
| 2 | MAT102 | INTRODUCTION TO MATHS | 3+0 | 3 | NA |
| 3 | CSC108 | APPLICATIONS OF ICT (THEORY) | 2+0 | 2 | NA |
| 4 | CSC108-L | APPLICATIONS OF ICT (LAB) | 0+1 | 1 | NA |
| 5 | HMT221 | ISLAMIC STUDIES | 2+0 | 2 | NA |
| 6 | HMT231 | PAKISTAN STUDIES | 2+0 | 2 | NA |
| 7 | BUS111 | FUNDAMENTALS OF MANAGEMENT | 3+0 | 3 | NA |
| 16+1 | 16 | ||||
| Semester 2 | |||||
| S.No | Code | Title | CREDIT HOURS | Pre-requisite | |
| 1 | HUM111 | FUNCTIONAL ENGLISH | 3+0 | 3 | NA |
| 2 | MAT102 | INTRODUCTION TO MATHS | 3+0 | 3 | NA |
| 3 | CSC108 | APPLICATIONS OF ICT (THEORY) | 2+0 | 2 | NA |
| 4 | CSC108-L | APPLICATIONS OF ICT (LAB) | 0+1 | 1 | NA |
| 5 | HMT221 | ISLAMIC STUDIES | 2+0 | 2 | NA |
| 6 | HMT231 | PAKISTAN STUDIES | 2+0 | 2 | NA |
| 7 | BUS111 | FUNDAMENTALS OF MANAGEMENT | 3+0 | 3 | NA |
| GEN111 | Understanding of Holy Quran – I | 0+1 | 1 | ||
| 16+1 | 17 | ||||
| Semester 3 | |||||
| S.No | Code | Title | CREDIT HOURS | Pre-requisite | |
| 1 | HMT239 | IDEOLOGY AND CONSTITUTION OF PAKISTAN | 2+0 | 2 | NA |
| 2 | HUM237 | CIVICS AND COMMUNITY ENGAGEMENT | 2+0 | 2 | NA |
| 3 | MDS121 | PHOTOGRAPHY | 3+0 | 3 | NA |
| 4 | MKT257 | CUSTOMER INSIGHTS IN DIGITAL SPACE | 3+0 | 3 | BUS122 |
| 5 | HUM233 | PHILOSOPHY AND CRITICAL THINKING | 3+0 | 3 | NA |
| 6 | HMT204 | INTRODUCTION TO PSYCHOLOGY | 3+0 | 3 | NA |
| 7 | HUM231 | COMMUNICATION SKILLS | 3+0 | 3 | HUM111 |
| 8 | HQN112 | Understanding of Holy Quran – II | 0+1 | 1 | NA |
| 19+1 | 20 | ||||
| Semester 4 | |||||
| S.No | Code | Title | CREDIT HOURS | Pre-requisite | |
| 1 | ENT241 | INTRODUCTION TO ENTREPRENEURSHIP | 2+0 | 2 | BUS111 |
| 2 | SSC251 | PROFESSIONAL ETHICS AND MORALITY** | 2+0 | 2 | NA |
| 3 | AHT231 | CULTURE, MEDIA AND SOCIETY** | 2+0 | 2 | NA |
| 4 | HUM114 | PERSONAL DEVELOPMENT | 2+0 | 2 | NA |
| 5 | MKT251 | SOCIAL MEDIA AND INTERNET MARKETING | 3+0 | 3 | BUS122 |
| 6 | MKT253 | FUNDAMENTAL TECHNIQUES OF SEO | 3+0 | 3 | CSC108 |
| 7 | MKT256 | PRINCIPLES OF AFFILIATE MARKETING | 3+0 | 3 | BUS122 |
| 17+0 | 17 | ||||
| 69 | 69 | ||||