ADP in Digital Marketing
The Associate Degree in Digital Marketing introduces students to digital business, online consumer behaviour, and the tools used to create and communicate marketing content. The curriculum combines business fundamentals with multimedia, creative writing, website development, and AI in business. Students develop practical skills for supporting digital marketing activities while learning to communicate responsibly and work effectively in teams.
Program Learning Outcomes
On completion of the program, students will be able to:
PLO 1: Knowledge and Business Application
Demonstrate fundamental knowledge of digital marketing tools and concepts, including social media, content creation, SEO, and online branding, and apply them to practical marketing tasks.
PLO 2: Critical Thinking and Decision Making
Use basic analytical tools to assess digital marketing performance and support decision-making.
PLO 3: Communication and Team Building
Communicate effectively through digital platforms and collaborate within marketing teams.
PLO 4: Ethics and Social Responsibility
Apply ethical practices in digital communication, ensuring responsible use of data and respect for privacy.
PLO 5: Entrepreneurship and Leadership
Demonstrate creativity and entrepreneurial thinking in digital environments with emerging leadership abilities.
Program Details & Curriculum
Program Duration
2 to 3.5 years
(4 Semesters)
Credit Hours
70 Cr. Hrs.
| Program Overview | ||||
|---|---|---|---|---|
| The program comprises 70 credit hours across 4 semesters, with a minimum duration of 2 years. | ||||
| Program feature | Requirement | |||
| Total credit hours | 70 | |||
| Total courses | 27 | |||
| Duration | 2 to 3.5 years | |||
| Semesters | 4 | |||
| Curriculum component | Courses | Credit hours | ||
| General Education | 15 | 34 | ||
| Mandatory Core Courses | 5 | 15 | ||
| Domain Core Courses | 7 | 21 | ||
| Total | 27 | 70 | ||
| Regular semester course load: 15 to 21 credit hours. | ||||
| Semester 1 | ||||
| Code | Course title | Credits | Category | Pre-Requisite |
| GEN103 | Introduction To Mathematics | 3+0 | GEN ED | |
| GEN101 | Functional English | 3+0 | GEN ED | |
| GEN102 | Application Of Information And Communication Technologies | 2+1 | GEN ED | |
| BMG111 | Principles Of Management | 3+0 | MCC | |
| BDM111 | Fundamentals Of Digital Marketing | 3+0 | DCC | |
| BIT212 | Introduction To Multimedia | 3+0 | DCC | |
| Semester credit hours | 18 | |||
| Semester 2 | ||||
| Code | Course title | Credits | Category | Pre-Requisite |
| GEN210 | Introduction To Statistics | 3+0 | GEN ED | |
| GEN124 | Philosophy And Critical Thinking | 2+0 | GEN ED | |
| GEN108 | Academic And Professional Writing | 3+0 | GEN ED | GEN101 |
| GEN105 | Environmental Studies And Sustainability | 2+0 | GEN ED | |
| GEN105-L | Environmental Studies And Sustainability - Lab | 0+1 | GEN ED | |
| GEN111 | Understanding Of Holy Quran I | 0+1 | GEN ED | |
| BMG151 | Organizational Behavior | 3+0 | MCC | BMG111 |
| BAC111 | Principles Of Accounting | 3+0 | MCC | |
| Semester credit hours | 18 | |||
| Semester 3 | ||||
| Code | Course title | Credits | Category | Pre-Requisite |
| Foreign Language | 2+0 | GEN ED | ||
| GEN120 | Pakistan Studies | 2+0 | GEN ED | |
| GEN112 | Understanding Of Holy Quran II | 0+1 | GEN ED | GEN111 |
| BMK211 | Principles Of Marketing | 3+0 | MCC | |
| BDM251 | E-Commerce And Digital Business | 3+0 | DCC | GEN210 |
| BDM312 | Consumer Behaviour In Digital Engagements | 3+0 | DCC | |
| BDM311 | Creative Content Writing | 3+0 | DCC | GEN210 |
| Semester credit hours | 17 | |||
| Semester 4 | ||||
| Code | Course title | Credits | Category | Pre-Requisite |
| GEN215 | Civics And Community Engagement | 2+0 | GEN ED | |
| GEN213 | Ideology & Constitution Of Pakistan | 2+0 | GEN ED | |
| GEN109 | Entrepreneurship | 2+0 | GEN ED | |
| GEN110 | Islamic Studies (Religious Studies) | 2+0 | GEN ED | |
| BFN151 | Business Finance | 3+0 | MCC | |
| BIT211 | AI In Business | 3+0 | DCC | GEN102 |
| BDM313 | Website Development And Design | 3+0 | DCC | BMK211 |
| Semester credit hours | 17 | |||