Bachelor of Science in Business Analytics
The Bachelor of Science in Business Analytics combines business education with programming, data management, and analytical methods. Students study Python, machine learning, data mining, business intelligence, and data science tools to understand how evidence can guide organizational decisions. The curriculum also includes an internship, certification, electives, and a two-part capstone project, with emphasis on clear communication and responsible data use.
Program Learning Outcomes
On completion of the program, students will be able to:
PLO 1: Knowledge and Business Application
Demonstrate comprehensive knowledge of business analytics, statistics, data management, and decision sciences, and apply this knowledge to solve business problems.
PLO 2: Critical Thinking and Decision Making
Employ analytical and statistical tools to interpret complex datasets and support data-driven decision-making.
PLO 3: Communication and Team Building
Communicate analytical insights effectively and collaborate within multidisciplinary teams.
PLO 4: Ethics and Social Responsibility
Ensure ethical use of data, maintaining privacy, integrity, and compliance with legal standards.
PLO 5: Entrepreneurship and Leadership
Exhibit innovative thinking and leadership in applying analytics to business strategy and organizational decision-making.
Program Details & Curriculum
Program Duration
4 to 6 years
(8 Semesters)
Credit Hours
136 Cr. Hrs.
| Program Overview | ||||
|---|---|---|---|---|
| The program comprises 136 credit hours across 8 semesters, with a minimum duration of 4 years. | ||||
| Program feature | Requirement | |||
| Total credit hours | 136 | |||
| Total courses | 49 | |||
| Duration | 4 to 6 years | |||
| Semesters | 8 | |||
| Curriculum component | Courses | Credit hours | ||
| General Education | 15 | 34 | ||
| Mandatory Core Courses | 11 | 33 | ||
| Domain Core Courses | 10 | 30 | ||
| Specialization or Elective Courses | 6 | 18 | ||
| Interdisciplinary or Allied Courses | 4 | 12 | ||
| Internship or Field Experience | 1 | 3 | ||
| Capstone Project | 2 | 6 | ||
| Total | 49 | 136 | ||
| Regular semester course load: 15 to 21 credit hours. | ||||
| Semester 1 | ||||
| Code | Course title | Credits | Category | Pre-Requisite |
| GEN103 | Introduction To Mathematics | 3+0 | GEN ED | |
| GEN101 | Functional English | 3+0 | GEN ED | |
| GEN102 | Application Of Information And Communication Technologies | 2+0 | GEN ED | |
| GEN102-L | Application Of Information And Communication Technologies - Lab | 0+1 | GEN ED | |
| BMG111 | Principles Of Management | 3+0 | MCC | |
| BIT111 | Programming Fundamentals | 3+0 | DCC | |
| BEC111 | Business Economics | 3+0 | IDC | |
| Semester credit hours | 18 | |||
| Semester 2 | ||||
| Code | Course title | Credits | Category | Pre-Requisite |
| GEN210 | Introduction To Statistics | 3+0 | GEN ED | |
| GEN124 | Philosophy And Critical Thinking | 2+0 | GEN ED | |
| GEN108 | Academic And Professional Writing | 3+0 | GEN ED | GEN101 |
| GEN105 | Environmental Studies And Sustainability | 2+0 | GEN ED | |
| GEN105-L | Environmental Studies And Sustainability - Lab | 0+1 | GEN ED | |
| GEN111 | Understanding Of Holy Quran -I | 0+1 | GEN ED | |
| BMG151 | Organizational Behavior | 3+0 | MCC | BMG111 |
| BAC111 | Principles Of Accounting | 3+0 | MCC | |
| Semester credit hours | 18 | |||
| Semester 3 | ||||
| Code | Course title | Credits | Category | Pre-Requisite |
| Foreign Language | 2+0 | GEN ED | ||
| GEN120 | Pakistan Studies | 2+0 | GEN ED | |
| GEN112 | Understanding Of Holy Quran -II | 0+1 | GEN ED | GEN111 |
| BMK211 | Principles Of Marketing | 3+0 | MCC | |
| BAC212 | Financial Accounting | 3+0 | MCC | BAC111 |
| BBA211 | Business Analytics | 3+0 | DCC | GEN210 |
| BID251 | Digital Literacy And Emerging Tech Trends | 3+0 | IDC | GEN102 |
| Semester credit hours | 17 | |||
| Semester 4 | ||||
| Code | Course title | Credits | Category | Pre-Requisite |
| GEN215 | Civics And Community Engagement | 2+0 | GEN ED | |
| GEN213 | Ideology & Constitution Of Pakistan | 2+0 | GEN ED | |
| GEN109 | Entrepreneurship | 2+0 | GEN ED | |
| GEN110 | Islamic Studies (Religious Studies) | 2+0 | GEN ED | |
| BFN151 | Business Finance | 3+0 | MCC | |
| BIT211 | AI In Business | 3+0 | MCC | GEN102 |
| BIT213 | Introduction To Database Systems | 3+0 | DCC | GEN102 |
| Semester credit hours | 17 | |||
| Semester 5 | ||||
| Code | Course title | Credits | Category | Pre-Requisite |
| BHR311 | Human Resource Management | 3+0 | MCC | BMG111 |
| BFN311 | Financial Management | 3+0 | MCC | BFN211 |
| BMK311 | Marketing Management | 3+0 | MCC | BMK211 |
| BIT351 | Machine Learning And Applications | 3+0 | DCC | BIT111 |
| BIT251 | Analytics Programming (Python) | 3+0 | DCC | BIT111 |
| Semester credit hours | 15 | |||
| Semester 6 | ||||
| Code | Course title | Credits | Category | Pre-Requisite |
| BRS351 | Business Research Methods | 3+0 | MCC | GEN210 |
| BIT313 | Data Mining For Business Decisions | 3+0 | DCC | |
| BIT353 | Web Programming Languages | 3+0 | DCC | BIT111 |
| BID312 | Freelancing | 3+0 | IDC | GEN102 |
| Elective - I | 3+0 | ELECTIVE | ||
| Elective - II | 3+0 | ELECTIVE | ||
| Semester credit hours | 18 | |||
| Semester 7 | ||||
| Code | Course title | Credits | Category | Pre-Requisite |
| BIN454 | Internship | 3+0 | BRS351 | |
| BID311 | Business Law And Taxation | 3+0 | IDC | |
| BCR454 | Certification | 3+0 | DCC | |
| Elective -III | 3+0 | ELECTIVE | ||
| Elective - IV | 3+0 | ELECTIVE | ||
| BCP484 | Capstone Project - I | 3+0 | BRS351 | |
| Semester credit hours | 18 | |||
| Semester 8 | ||||
| Code | Course title | Credits | Category | Pre-Requisite |
| BIT451 | Tools & Techniques Of Data Science | 3+0 | DCC | GEN102 |
| BIT452 | Business Intelligence | 3+0 | DCC | |
| Elective -V | 3+0 | ELECTIVE | ||
| Elective -VI | 3+0 | ELECTIVE | ||
| BCP494 | Capstone Project - II | 3+0 | BCP484 | |
| Semester credit hours | 15 | |||
| Specialization and Elective Course Lists | ||||
| Business Analytics Electives | ||||
| Course code | Course title | Credit hours | Pre-Requisite | |
| BBA461 | Data Governance And Ethics | 3+0 | BBA211 | |
| BBA462 | Big Data Analytics And Visualization | 3+0 | BBA211 | |
| BBA464 | Deep Learning For Business Intelligence | 3+0 | BBA211 | |
| BBA465 | Social Media Analytics | 3+0 | BBA211 | |
| BBA466 | Predictive Analytics For Business | 3+0 | BBA211 | |
| BBA467 | Natural Language Processing For Business | 3+0 | BBA211 | |
| BBA468 | Cloud Computing For Business Analytics | 3+0 | BBA211 | |
| BBA469 | Advanced Data Visualization | 3+0 | BBA211 | |