Bachelor of Science in Business Analytics
The BS in Business Analytics program is designed to equip students with the skills and knowledge needed to thrive in today’s data-driven business world. This program blends business acumen with cutting-edge analytical techniques, enabling students to turn complex data into actionable insights. Through a combination of theoretical foundations and practical applications, students will learn to harness the power of data to drive strategic decision-making and innovation across various industries. Whether you’re interested in finance, marketing, operations, or management, this program will prepare you to excel in a rapidly evolving landscape where data is the key to success.
Mission Statement: “To offer education emphasizing data analytics, research, ethical leadership, in a technology-driven setting, fostering the development of visionary leaders who possess the knowledge, skills, and values necessary to use data and address the complex business and society challenges.”
Program Learning Outcomes (PLO):
| PLO1: | Our students will demonstrate an understanding of core concepts of business analytics and related disciplines, ensuring sound understanding that prepares them for the industry |
| PLO2: | Our students will be able to build and sustain high-performing teams with a variety of individual talents and skills to optimize business analytics outcomes and increase the overall organizational success. |
| PLO3: | Our students will analyze business challenges and develop optimal solutions through using business analytical knowledge, and analytical reasoning, enhancing their capacity for effective decision-making in complex situations. |
| PLO4: | Our students will be able to communicate professionally, both orally and in writing by using technology. |
| PLO5: | Our students will be able to become entrepreneurs, generate creative and innovative solutions using data to address business problems. |
| PLO6: | Our students will be proficient in using technology to analyze data and manage information, keeping up to date with trends in business analytics. |
| PLO7: | Our students will be able to work in a real working environment and gain insights through practical assignment. |
| PLO8: | Our students will be able to promote work ethics in business organizations and aspire to add value to society. |
Program Details & Curriculum
Program Duration
4 years (8 Semester)
Credit Hours
138 Cr. Hrs.
| Category | No. of Courses | Credit Hours | |||||
|---|---|---|---|---|---|---|---|
| General Education | 15 | 34 | |||||
| Major Courses | 28 | 83 | |||||
| Allied/Interdisciplinary Courses | 4 | 12 | |||||
| Internship/Field Experience | 1 | 3 | |||||
| Capstone Project | 2 | 6 | |||||
| Total | 50 | 138 | |||||
| SEMESTER 1 | |||||||
| S.No | Code | Course Title | Credit Hours | Credit Hours | Pre-Req | Category | |
| 1 | HUM111 | FUNCTIONAL ENGLISH | 3+0 | 3 | NA | General Education | |
| 2 | MAT102 | INTRODUCTION TO MATHS | 3+0 | 3 | NA | General Education | |
| 3 | CSC108 | APPLICATIONS OF ICT (THEORY) | 2+0 | 2 | NA | General Education | |
| 4 | CSC108-L | APPLICATIONS OF ICT (LAB) | 0+1 | 1 | NA | General Education | |
| 5 | HMT221 | ISLAMIC STUDIES | 2+0 | 2 | NA | Major Courses | |
| 6 | HMT231 | PAKISTAN STUDIES | 2+0 | 2 | NA | Major Courses | |
| 7 | BUS111 | FUNDAMENTALS OF MANAGEMENT | 3+0 | 3 | NA | ||
| 15+1 | 16 | ||||||
| SEMESTER 2 | |||||||
| S.No | Code | Course Title | Credit Hours | Credit Hours | Pre-Req | Category | |
| 1 | HUM121 | ACADEMIC AND PROFESSIONAL WRITING | 3+0 | 3 | HUM111 | General Education | |
| 2 | SSC251 | PROFESSIONAL ETHICS AND MORALITY** | 2+0 | 2 | NA | General Education | |
| 3 | CSC109 | CALCULUS AND ANALYTICAL GEOMETRY | 3+0 | 3 | MAT102 | General Education | |
| 4 | HMT239 | IDEOLOGY AND CONSTITUTION OF PAKISTAN | 2+0 | 2 | NA | General Education | |
| 5 | BUS121 | MICRO ECONOMICS | 3+0 | 3 | MAT102 | General Education | |
| 6 | CMC211 | PROGRAMMING FUNDAMENTALS | 3+0 | 3 | CSC111 | Major Courses | |
| 7 | HQN111 | Understanding of Holy Quran – I | 0+1 | 1 | |||
| 15+1 | 16 | ||||||
| SEMESTER 3 | |||||||
| S.No | Code | Course Title | Credit Hours | Credit Hours | Pre-Req | Category | |
| 1 | HUM237 | CIVICS AND COMMUNITY ENGAGEMENT | 2+0 | 2 | NA | Allied / Interdisciplinary | |
| 2 | DSC109 | ENVIRONMENTAL STUDIES AND SUSTAINABILITY (THEORY) | 2+0 | 2 | NA | Allied / Interdisciplinary | |
| 3 | DSC109-L | ENVIRONMENTAL STUDIES AND SUSTAINABILITY (LAB) | 0+1 | 1 | NA | General Education | |
| 4 | BUS122 | FUNDAMENTALS OF MARKETING | 3+0 | 3 | NA | Major Courses | |
| 5 | BUS231 | FINANCIAL ACCOUNTING PRINCIPLES | 3+0 | 3 | NA | Major Courses | |
| 6 | BUS364 | BUSINESS ANALYTICS | 3+0 | 3 | MAT102 | Major Courses | |
| 7 | HUM114 | PERSONAL DEVELOPMENT | 2+0 | 2 | NA | ||
| 8 | HQN112 | Understanding of Holy Quran – II | 0+1 | 1 | NA | ||
| 15+2 | |||||||
| SEMESTER 4 | |||||||
| S.No | 17 | Category | |||||
| 1 | ENT241 | INTRODUCTION TO ENTREPRENEURSHIP | 2+0 | 2 | BUS122 | Allied / Interdisciplinary | |
| 2 | AHT231 | CULTURE, MEDIA AND SOCIETY** | 2+0 | 2 | HUM111 | Allied / Interdisciplinary | |
| 3 | BAN311 | INTRODUCTION TO DATABASE SYSTEM | 3+0 | 3 | CSC131 | General Education | |
| 4 | BUS354 | BUSINESS STATISTICS | 3+0 | 3 | MAT102 | General Education | |
| 5 | HUM233 | PHILOSOPHY & CRITICAL THINKING | 3+0 | 3 | NA | Major Courses | |
| 6 | BAN381 | ARTIFICIAL INTELLIGENCE | 3+0 | 3 | CSC131 | Major Courses | |
| 18+0 | 16 | ||||||
| SEMESTER 5 | |||||||
| S.No | Code | Course Title | Credit Hours | Credit Hours | Pre-Req | Category | |
| 1 | CSC209 | COMPUTATIONAL ANALYSIS FOR DECISION MAKING** | 3+0 | 3 | NA | Major Courses | |
| 2 | CSC213 | INTRODUCTION TO CYBER SECURITY** | 3+0 | 3 | NA | Major Courses | |
| 3 | BUS352 | PRINCIPLES OF FINANCE | 3+0 | 3 | BUS231 | Major Courses | |
| 4 | BAN411 | ANALYTICS PROGRAMMING (PYTHON) | 3+0 | 3 | CSC131 | Major Courses | |
| 5 | BAN412 | MACHINE LEARNING AND APPLICATIONS | 3+0 | 3 | CSC131 | Major Courses | |
| 6 | HUM231 | COMMUNICATION SKILLS | 3+0 | 3 | HUM111 | Major Courses | |
| 18+0 | 18 | ||||||
| SEMESTER 6 | |||||||
| S.No | Code | Course Title | Credit Hours | Credit Hours | Pre-Req | Category | |
| 1 | BUS362 | RESEARCH METHODS AND SKILLS | 3 | 3+0 | BUS354 | Major Courses | |
| 2 | MAT302 | OPERATIONS RESEARCH** | 3+0 | 3 | NA | Major Courses | |
| 3 | BUS350 | INTERNSHIP | 3+0 | 3 | NA | Major Courses | |
| 4 | BUS362 | RESEARCH METHODS AND SKILLS | 3+0 | 3 | BUS354 | Major Courses | |
| 5 | BAN414 | WEB PROGRAMMING LANGUAGES | 3+0 | 3 | NA | Major Courses | |
| 6 | BUS366 | MARKETING PLANNING & APPLICATIONS | 3+0 | 3 | BUS122 | Internship/Field Experience | |
| 7 | BUS242 | MACRO ECONOMICS | 3+0 | 3 | BUS121 | ||
| 18+0 | |||||||
| SEMESTER 7 | 18 | ||||||
| S.No | Code | Course Title | Credit Hours | Credit Hours | Pre-Req | Category | |
| 1 | BUS471 | RESEARCH PROJECT I | 3+0 | 3 | BUS362 | Capstone Project | |
| 2 | BUS351 | COST ACCOUNTING | 3+0 | 3 | BUS231 | Major Courses | |
| 3 | BAN421 | DATA MINING FOR BUSINESS DECISIONS | 3+0 | 3 | BAN312 | Major Courses | |
| 4 | BAN422 | BUSINESS INTELLIGENCE | 3+0 | 3 | BAN312 | Major Courses | |
| 5 | BUS472 | FINANCIAL MANAGEMENT & APPLICATIONS | 3+0 | 3 | BUS352 | Major Courses | |
| 6 | BUS353 | ORGANIZATIONAL BEHAVIOR | 3+0 | 3 | BUS111 | Major Courses | |
| 18+0 | 18 | ||||||
| SEMESTER 8 | |||||||
| S.No | Code | Course Title | Credit Hours | Credit Hours | Pre-Req | Category | |
| 1 | MS405 | PROJECT MANAGEMENT** | 3+0 | 3 | NA | Capstone Project | |
| 2 | BUS481 | RESEARCH PROJECT II | 3+0 | 3 | BUS471 | Major Courses | |
| 3 | BAN423 | BIG DATA ANALYTICS AND VISUALIZATION | 3+0 | 3 | BAN421 | Major Courses | |
| 4 | BAN424 | TOOLS & TECHNIQUES OF DATA SCIENCE | 3+0 | 3 | BUS364 | Major Courses | |
| 5 | BUS365 | HUMAN RESOURCE THEORY & PRACTICE | 3+0 | 3 | BUS353 | Major Courses | |
| 6 | BAN425 | DEEP LEARNING FOR BUSINESS INTELLIGENCE | 3+0 | 3 | BAN312 | ||
| 18+0 | 18 | ||||||
| 136 | 137 | ||||||