ADP in Digital Marketing
The Associate Degree in Digital Marketing introduces students to core digital marketing principles, new media applications, and ethical practices. Learners develop effective communication skills, team collaboration, and critical thinking to address local and global marketing challenges. The program prepares graduates to leverage cutting‑edge technologies for impactful marketing strategies in an ever‑evolving digital landscape.
Program Details & Curriculum
Program Duration
2 years (4 Semester)
Credit Hours
67 Cr. Hrs.
| Category | No. of Courses | Credit Hours | |||
|---|---|---|---|---|---|
| 15 | 34 | ||||
| Major Courses | 12 | 35 | |||
| Allied/Interdisciplinary Courses | 0 | ||||
| Internship/Field Experience | 0 | ||||
| Capstone Project | 0 | ||||
| Total | 27 | 69 | |||
| Semester 1 | |||||
| S.No | Code | Title | CREDIT HOURS | Pre-requisite | |
| 1 | HUM111 | FUNCTIONAL ENGLISH | 3+0 | 3 | NA |
| 2 | MAT102 | INTRODUCTION TO MATHS | 3+0 | 3 | NA |
| 3 | CSC108 | APPLICATIONS OF ICT (THEORY) | 2+0 | 2 | NA |
| 4 | CSC108-L | APPLICATIONS OF ICT (LAB) | 0+1 | 1 | NA |
| 5 | HMT221 | ISLAMIC STUDIES | 2+0 | 2 | NA |
| 6 | HMT231 | PAKISTAN STUDIES | 2+0 | 2 | NA |
| 7 | BUS111 | FUNDAMENTALS OF MANAGEMENT | 3+0 | 3 | NA |
| 16+1 | 16 | ||||
| Semester 2 | |||||
| S.No | Code | Title | CREDIT HOURS | Pre-requisite | |
| 1 | HUM111 | FUNCTIONAL ENGLISH | 3+0 | 3 | NA |
| 2 | MAT102 | INTRODUCTION TO MATHS | 3+0 | 3 | NA |
| 3 | CSC108 | APPLICATIONS OF ICT (THEORY) | 2+0 | 2 | NA |
| 4 | CSC108-L | APPLICATIONS OF ICT (LAB) | 0+1 | 1 | NA |
| 5 | HMT221 | ISLAMIC STUDIES | 2+0 | 2 | NA |
| 6 | HMT231 | PAKISTAN STUDIES | 2+0 | 2 | NA |
| 7 | BUS111 | FUNDAMENTALS OF MANAGEMENT | 3+0 | 3 | NA |
| GEN111 | Understanding of Holy Quran – I | 0+1 | 1 | ||
| 16+1 | 17 | ||||
| Semester 3 | |||||
| S.No | Code | Title | CREDIT HOURS | Pre-requisite | |
| 1 | HMT239 | IDEOLOGY AND CONSTITUTION OF PAKISTAN | 2+0 | 2 | NA |
| 2 | HUM237 | CIVICS AND COMMUNITY ENGAGEMENT | 2+0 | 2 | NA |
| 3 | MDS121 | PHOTOGRAPHY | 3+0 | 3 | NA |
| 4 | MKT257 | CUSTOMER INSIGHTS IN DIGITAL SPACE | 3+0 | 3 | BUS122 |
| 5 | HUM233 | PHILOSOPHY AND CRITICAL THINKING | 3+0 | 3 | NA |
| 6 | HMT204 | INTRODUCTION TO PSYCHOLOGY | 3+0 | 3 | NA |
| 7 | HUM231 | COMMUNICATION SKILLS | 3+0 | 3 | HUM111 |
| 8 | HQN112 | Understanding of Holy Quran – II | 0+1 | 1 | NA |
| 19+1 | 20 | ||||
| Semester 4 | |||||
| S.No | Code | Title | CREDIT HOURS | Pre-requisite | |
| 1 | ENT241 | INTRODUCTION TO ENTREPRENEURSHIP | 2+0 | 2 | BUS111 |
| 2 | SSC251 | PROFESSIONAL ETHICS AND MORALITY** | 2+0 | 2 | NA |
| 3 | AHT231 | CULTURE, MEDIA AND SOCIETY** | 2+0 | 2 | NA |
| 4 | HUM114 | PERSONAL DEVELOPMENT | 2+0 | 2 | NA |
| 5 | MKT251 | SOCIAL MEDIA AND INTERNET MARKETING | 3+0 | 3 | BUS122 |
| 6 | MKT253 | FUNDAMENTAL TECHNIQUES OF SEO | 3+0 | 3 | CSC108 |
| 7 | MKT256 | PRINCIPLES OF AFFILIATE MARKETING | 3+0 | 3 | BUS122 |
| 17+0 | 17 | ||||
| 69 | 69 | ||||