BMSBMS

IQRA UNIVERSITY
BMS Curriculum – Semester Wise

		Category	No. of Courses	Credit Hours
		Mandatory Courses	13	37
		Common Optional	8	24
		Core	17	51
		Elective	8	24
		Total	46	136

S.No.	Code	Title	Cr Hrs	Category	Pre-requisites
Semester 1
1	MDS111	Introduction to Mass Communication	3	Core
2	MDS112	Introduction to Multimedia	3	Core
3	MDS113	Fundamentals of Design	3	Core
4	HUM111	Functional English	3	Mandatory
5	CSC111	Introduction to Information and Communications Technology	3	Mandatory
6	HMT121	Islamic Studies	2	Mandatory
		Total	17
Semester 2
7	MDS121	Photography	3	Core	Introduction to Multimedia
8	MDS122	Drawing and Perspective	3	Core	Fundamentals of Design
9	HUM121	Academic Writing & Professional Writing	3	Mandatory	Functional English
10	HMT122	Pakistan Studies	2	Mandatory
11	HUM112	Personal Development	3	Mandatory
12	HUM113	Introduction to Sociology	3	Mandatory
		Total	17
Semester 3
13	MDS231	Digital Illustration & Manipulation	3	Core	Introduction to Multimedia
14	HUM231	Communication Skills	3	Mandatory	Academic Writing
15	HUM232	Ethics and Social Responsibility	3	Mandatory
16	SSC231	World History	3	Mandatory
17		Common Optional – Other Department	3	Common Optional
18		Common Optional – Other Department	3	Common Optional
		Total	18
Semester 4
19	MDS241	Digital Audio & Video	3	Core	Introductin to Multimedia
20	MDS242	Camera & Lighting Techniques	3	Core	Photography
21	BUS241	Introduction to Entrepreneurship	3	Mandatory
22	HUM233	Introduction to Philosophy & Critical Thinking	3	Mandatory
23	HUM241	World Literature	3	Mandatory
24		Common Optional – Other Department	3	Common Optional
		Total	18
Semester 5
25	MDS351	Social Media & Internet Marketing	3	Core	Introduction to Entrepreneurship
26	MDS352	Aesthetics of Editing	3	Core	Digital Audio & Video
27	MDS353	Acting	3	Core
28		Elective	3	Elective
29		Common Optional – Other Department	3	Common Optional
30		Common Optional – Other Department	3	Common Optional
		Total	18
Semester 6
31	MDS361	Media Research	3	Core	Introduction to Mass Communication
32	MDS362	Internship*	3	Core	Digital Audio & Video
33		Elective	3	Elective
34		Elective	3	Elective
35		Common Optional – Other Department	3	Common Optional
36		Common Optional – Other Department	3	Common Optional
		Total	18
Semester 7
37	MDS471	Project I*	3	Core	Internship
38	MDS472	Writing for Mass Media	3	Core	Communication Skills
39	MDS473	Media Culture and Law	3	Core	Internship
40		Elective	3	Elective
41		Elective	3	Elective
42		Elective	3	Elective
		Total	18
Semester 8
43	MDS481	Project II*	3	Core	Thesis 1
44		Elective	3	Elective
45		Elective	3	Elective
46		Common Optional – Other Department	3	Common Optional
		Total	12
		Total Credit Hours	136

Note: Students can choose an elective from any stream within BMS subject to completion of prerequisites
Note: A student will take minimum 1 course from each common optional category and then maximum 3 more from each common optional category (cannot take a course from their own department)
* Grades for Internship, Project I and Project II will be awarded with either a “P” (Pass) or “F” (Fail) grade

List of Electives



Sr. No.	Code	BMS Electives Course Title	Year	Area
1	ADV362	Brand Management	3	Advertising
2	ADV363	Principles of Advertising	3	Advertising
3	ADV364	Digital Design	3	Advertising
4	ADV365	Copywriting & Visualization	4	Advertising
5	ADV471	Packaging & Printing	4	Advertising
6	ADV472	Event Management	4	Advertising
7	ADV473	Media Planning & Buying	4	Advertising
8	ADV481	Client Service & Account Management	4	Advertising
9	ADV482	Media Design	4	Advertising
10	ANM364	3D Animation Design I	3	Animation
11	ANM365	Life Drawing	3	Animation
12	ANM366	2D & Traditional Animation	3	Animation
13	ANM471	Digital Compositing	4	Animation
14	ANM472	Concept Art	4	Animation
15	ANM473	Character Design	4	Animation
16	ANM474	3D Animation Design II	4	Animation
17	ANM483	Visual Effects	4	Animation
18	New	Storyboarding & Digital Painting	3	Film & TV
19	FTV367	Storytelling & Scriptwriting	3	Film & TV
20	FTV368	Art Direction & Film Design	3	Film & TV
21	FTV361	History of Film, TV & Animation	4	Film & TV
22	FTV365	Production	4	Film & TV
23	FTV474	Direction	4	Film & TV
24	FTV482	Broadcasting	4	Film & TV
25	FTV483	Sound Design & Recording	4	Film & TV
26	New	Documentary Writing & Direction	4	Film & TV
27	New	News & TV Studio Production	4	Film & TV
28	New	TVC Production	4	Film & TV
29	MCM361	News Writing & Reporting	3	Mass Comm
30	MCM362	Media & Politics	3	Mass Comm
31	MCM363	Online Journalism	3	Mass Comm
32	MCM364	Public Relations	4	Mass Comm
33	MCM471	Feature Column Writing	4	Mass Comm
34	MCM472	Sub-Editing	4	Mass Comm
35	MCM473	Broadcast Journalism	4	Mass Comm
36	MCM481	Investigative Journalism	4	Mass Comm
37	PFA361	Improvization I	3	Performing Arts
38	PFA362	Movement I	3	Performing Arts
39	PFA363	Voice	3	Performing Arts
40	PFA481	Introduction to Music	4	Performing Arts
41	PFA482	Improvization II	4	Performing Arts
42	PFA483	Movement II	4	Performing Arts
43	PFA471	Script Analysis	4	Performing Arts
44	PFA472	Rehearsals & Performance	4	Performing Arts
45	PFA473	Advanced Acting	4	Performing Arts